Marketing basics for a start-up business
Launch your ideas with crowdfunding with this simple to follow online course. We help you launch your crowdfunding or fundraising campaign with our Crowdfunding Success step-by-step process.
We have built this course for you to help you plan, prepare and launch your crowdfunding campaign on any crowdfunding website.
Who is this course for?
Those with a new startup idea or a project that needs funding. weather you have social enterprise, creative or arts project, an innovation or tech product, this course can help you prepare for successful crowdfunding campaign launch.
Or may already have a business but want to launch a new product or a service into the market and need to test the viability or demand for your product.
Main benefits of crowdfunding are:
– Funding your idea for productions or launch
– Testing demand and interest of your audience
– Reducing risk and raising awareness for your product
This course will give you a step-by-step process:
Develop your campaign strategy
Find your ideal client and attract large enough audience
How to choose the right crowdfunding platform for you project
Prepare your campaign story / campaign pitch
Help you set up your project rewards
Help you plan and create a campaign video for your crowdfunding project
Help you create your own marketing strategy that will successfully launch and drive your campaign forward
We will show you what you need to do at a Pre-launch phase to build your community and anticipation
We will show you how to leverage the power of PR, Influencers and bloggers for your campaign
How to test your campaign before launch
How to overcome fear of putting yourself out there into public domain
And finally how to successfully launch of your crowdfunding / fundraising campaign
If you plan to use Kickstarter, Indiegogo, Crowdfunder, GoFundMe, StartSomeGood, CrowdRise, RocketHub or any other rewards / donations based crowdfunding platform, this course is ideal for you.
If you are looking to raise Equity or Debt crowdfunding, this course is NOT designed for you.
Inside you may find bite-size video material to explain every part of the crowdfunding process. You will have workbooks or exercises that goes with every lesson. We have prepared a Crowdfunding Campaign Plan to help you plan your marketing and launch activities.
We have also included a toll box, showing you various tools and resources that you may want to use for your campaign. As a bonus material we have interviews with industry experts talking about subjects such as influencer marketing, social media, lead generation and PR.
Additionally we have a closed Facebook Group for all of our students, where you can ask questions to be answered by one of our mentors, post your ideas and get inspiration from other students on this course.
If you are unsure if this course is for you, please use contact form to request a follow up from one of our mentors.
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