No one will be charged for a pledge towards a project unless it reaches its Funding Goal. This way, Entrepreneurs always have the budget they scoped out before moving forward. It reduces a risk and motivates the crowd to take part. If people want to see a project come to life, they need to participate in early stage product adoption and spread the word to create crowd velocity.
It's important to remember that Crowd Velocity is built on integrity and rewards based funding system. No one is charged until a project meets its funding goal and the funding period ends. This gives backers time to fully evaluate a project, and it also gives our Integrity team some time to look into any concerns raised by backers.