Each project is independently created and crafted by the Entrepreneur behind it. The filmmakers, musicians, artists, and designers on the Crowd Velocity platform have complete control and responsibility over their projects. They spend weeks building their project pages, shooting their videos, and brainstorming what rewards to offer backers. When they feel ready, an Entrepreneur can launch their project on the site and share it with a community or several communities.

Every project Entrepreneur sets their project's funding goal and deadline. If people like the project, they can pledge money to make it happen. If the project succeeds in reaching its funding goal, all backers' credit cards are charged when time expires. If the project falls short, no one is charged where it is an All-or-nothing funding.

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